| D! RECIPE
Meaning is what connects the dots between brillant design, technical proficiency and actual experiences and emotions. That’s why I am passionate about merging creativity and business through meaning, finding new ways for brands to create a connection with people, and vice versa.
Italian born and raised, I have lived in NY for over 10 years. With 16+ years experience in the design industry, my role is to connect DINN!’s creative universe with the US market, listening to client’s needs and dreams, and taking them through the journey that makes them reality.
I am motivated by curiosity, imagination and human connection.
Concentrated and careless, lucid and dreamer, every antithesis is allowed when you tell about your own personality. Planning and dynamic is the way I face everything. I work on ideation, deepening and development of new design solutions for the Client architectural spaces, together with the strategic planning and design team.
Everything starts with a good story worth listening to.
You can read it between the lines of data and market reports, as well as listening to strangers chatting in a coffee shop.
Stories design lines between what we have been and what the future will hold for us, if we are willing to evolve.
As a strategist I hunt for these lines to design paths of evolution, as a marketer I believe good consumer insights, meaningful brand values and differentiating unique selling propositions are a good starting point for this journey.
I love bringing innovation, kindness and spreading a people driven approach in my team.
I believe that "good design" should be able to balance functionality and aesthetics. My passion for spatial design constantly drives me to explore new ideas and innovative approaches to make spaces unique and engaging.
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I bring my curiosity, my inspiration from the world and my twenty years of international and national experience in graphic and communication design to the new challenge DINN!. I have the passion to observe social and cultural trends, lifestyle, colours and materials in order to define new strategy, product and innovative services for our clients. I embrace the philosophy "LESS IS MORE". A search for a formal minimalism to reach with a removal work, in a process of continuous research and innovation of naturalness, often inspired by my son Damian.
DINN! offers me the opportunity to experiment, try and challenge myself. I am an extremely thoughtful person who pays a lot of attention to details. I am always ready to improve myself by learning and experimenting new things. I love reading, discovering new places between cities and mountains all around the world. New things scare me but at the same time intrigue me. I am a combination of emotionality and rationality to the nth degree
My work at DINN! is to find inspirations for interior design project, to suggest a details cure around at different concepts. Through my entrepreneurial experience in fashion design, I put in every project a sensibility for research of unusual mix between fabrics, colours and furniture and generally in every things concerns the styling and the fashion products. Major recent assignement include projects for Fortebank, Ooredoo, Cariparma, Solo and Cherubini.
I totally agree with the DINN! philosophy about that, in a world ever more complex, is necessary to find the essence of the things by a initial careful analitic approach and finally designing solutions with the object of simplify the people life.
I love watching movies, travelling in a big city, shopping, swimming and walking in a nature and have a fun days with my friends. I want to say special thank you from the bottom of my heart to my husband Massimo and my son Gabriele for give me a wonderful life time.
Millions saw the apple fall, but Newton was the one who asked why. Curiosity is the basis of my work and what makes it vibrant and dynamic every day. All this along with a good dose of order are my secrets to not lose myself in work and in my personal life. Next to DINN!, books, swimming-pool and my loved ones, inseparably joined to the conquest of energy and productivity.
I love art and design, so I decided to become a graphic designer. I work exploring, discovering and creating new directions in a visual world, in continuous change and evolution. I'm a passionate multidisciplinary designer with a huge interest in "contamination" between different styles and various artistic disciplines.
Curious listener, positive thinker and detail-lover, I face every problem as an opportunity to make things better!
I believe that innovation starts from a shared vision and that’s why I like working in a team and co-create new ideas. I'm passionate about studying companies and understand how to design unique and memorable experiences by analyzing changing scenarios.
Playing football has taught me that individual talent is useless without teamwork.
Traveling is teaching me that you always have to be ready to change your mind.
There are still a lot of stories to be told, let’s start.
"I refuse to work in any place that would have me as a customer" (apologies to Groucho Marx).
Since 1996 my main focus has been to build great customer experiences and to make customers fully satisfied, I have developed a certain sharpness in the way I look at things and at people behaviors, and that makes me a terrible customer.
I love cooking, and I see that the ideal approach to projects is similar to that: sometimes you have the possibility, the time and the budget to buy the best ingredients, sometimes you just open the fridge and create. No matter what, my wife and my daughters deserve the best meal I can prepare, and our customers the best results, with a twist of innovation.
I am curious and when I started to work I would have never imagined that I would have the opportunity to meet so many nice people and to collect so many precious stories, starting from my partners and team, our customers, their staff…
Everyone has been precious and I am never tired of listening and learning.
There are still a lot of stories to be told, let’s start.
Innovation and change projects tend to be great challenges, I love that.
Finding out why, finding the right way, planning change and making it happen, while keeping the business running and profitable. Playing rugby has taught me that situations can change suddenly and that you must look everywhere, adapt quickly and execute with energy. Playing the bass has taught me to listen, find neat and harmonic solutions and, when in doubt, use more energy and never stop.
We started CAVE in 2002, and before we even realized it, 15 years of doing great things for great clients flashed by.
As a designer, I’ve dedicated myself to explore the interaction between people, content and context through various media. I firmly believe design is the process, not the end result, and I’m always striving to make careful choices down to the smallest details. In the past 12 years I’ve been working on a broad range of projects, but now I’m focusing my efforts on editorial work and teaching at Milan’s Politecnico University.
When I was younger I thought that languages were the best way to communicate with other people, that’s why I have a Degree in Modern Languages. Today I am wiser: I have experienced that communication involves combining a lot of little elements and what I like most in my job is the opportunity to improve the mix of all these little elements, for the participants and for me.
At CAVE, I work with people finding the right way to communicate with customers, to sell them the right thing, in the right way. I think that my best working days finish with smiling people, people that are more aware of their communication abilities and selling skills.
Simplicity is complexity resolved - Constantin Brancusi.
I love mutual comprehension: that moment when you understand someones’ idea or someone understands yours. When you say “ah now I see what you mean” the party of real collaboration can start!
At CAVE I support comprehension, change and learning processes by designing, drawing and visualizing these moments. So everybody in the room can see the big picture of what has been said, the key concepts and connections, including also some precious details. All together we create the story and share the experience of a blooming project. When I see smiling faces glancing at a wall, animated discussions in front of it or people doodling intensively on that wall, I am happy.
Like most of us, I contain quite some water. As a flying dutchman, I adore all its states: ice-skating on frozen lakes, row and sail on the fluid ones, snorkel with small shrimps and seahorses, photograph details of aquatic flora. And above all, I love to feel the raindrops in my face cycling home after a good day of work. Because like my grandma said: we aren't made of sugar:-)
I am Bolognese (me, not the sauce).
This means that, like my fellow countrymen, I am a relationships man. To us food is relationships, tourism is relationships, sports is relationships. Each part of our lives is relationships, and we strive to make the best of them.
This is why, in my professional life, I look at businesses as relationships and, as usual, I work to make the best of these too.
At CAVE I help our clients to make innovation real, to find innovative solutions and to drive them to more satisfactory behaviors and environments, this too is relationships.
I like to create connections between products and people, I like giving shape to words. I love building bridges. I believe in teamwork and I’ve been lucky to meet many interesting people with whom I have built inspiring relationships. At CAVE I find the right words for every great idea.
I've worked in design, publishing, food, music, theatre and logistics. I’ve held roles in Retail Marketing for 20+ years and this has strongly oriented my communication strategies towards commercial thinking and business development.
Contract Professor at Milano Design School, focused on motion graphic and title animation. I’m particularly interested in studying synesthesia theories applied to the design of audiovisual artifacts. I’m also focused on social issues and environmental sustainability, observing how new means of communication impact on our society and our behavior.
Graphic Designer, photographer, musician and DJ. I was born on June 12th, 1972. For some obscure reason, due to strange bureaucracy, I was recorded only on the 13th. In Italy this is considered a lucky number. From the beginning, I was destined to a double life: that's why, very soon, everyone started calling me Sergione (big Sergio). I have 18 years of experience in the world of Brand Consultancy, a passion grown over the years. I love the whole process of creating, thinking, and executing – as well as – how a Brand can change behaviors.
I have dedicated my whole professional life to people development and training, because I deeply believe that this is the best way to make customers’ goals, company goals and employee goals converge. In DINN!, as trainer and coach, I help people to be a positive driver of a company’s change, supporting them towards new roles’ behaviors. Respect, relationships, innovation, different points of view and smiles are elements that characterize me and that make DINN! a place to work at with enthusiasm.
