GROM is not just ice-cream. During the years the Italian, brand of gelato GROM has evolved into something new, with the evergreen idea of keeping the freshness and quality of their product at the top of their goals.
DINN! supported GROM to give a fresh new brand identity and positioning to its shops, in order to light a sparkle of curiosity and desire when the consumers think of “GROM”. The new store design is made up to let the customer enter the new world of the company that simply is “pura meraviglia”.
GROM is an Italian brand of gelato born in 2003 that since 2015 is part of Unilever Group. Its philosophy is to create and ice cream something that is completely natural and high-quality by using the best raw materials. GROM aims to make gelato as “it used to be”. Nowadays GROM is still
focused on serving the best quality of gelato in all of Europe but wants to create something that goes beyond the product, and creates “pure wonder”.
Nowadays, GROM is no more just ice-cream, behind its product, there is more.
Its concept idea is “pure wonder”, which means the idea of transmitting strong emotions to the final customers, has become central in the new project that they want to create.
To express the great interest that GROM has in nature, the store will be decorate with fundamental elements that will bring up the world of
nature to the mind of the consumer: through the presence of plants, wood and a bright palette that is derived solely from a careful analysis of the colors of
nature.
A NEW IDEA OF STORE
GROM’s new store is based on a minimal design where tradition and innovation are balanced, with a brightful, smooth and immersive “look&feel” that will take the customer in “GROM’s world”.
Store visibility will be improved thanks to the opening on the inside of the store, the sign and the colors that will call back the brand in the mind of consumers.
The GROM store has been designed as a “playground”: an energetic and simple place where you can feel free to explore and carve out regenerating moments while enjoying their wonderful ice-creams, divided into two areas: “buying” and “living” areas.
We have thought a lot about a new design innovation that can help GROM to put the customer at the center, not just by offering him high-quality and natural ice creams, but also making him living a wonderful experience of joy and relax.
We have thought a lot about a new design innovation that can help GROM to put the customer at the center, not just by offering him high-quality and natural ice creams, but also by making him live a wonderful experience of joy and relaxation.
GROM’s products are real pieces of art that resemble all the Italian flavors in a cone. This parallelism is shown thanks to all the graphics that remember the Renaissance Art.
The buying section is characterized by a strong transparency and clarity of the offer in store.
To make up for the lack of digital inside the physical store, a useful solution has also been thought. To realize a more enjoyable customer experience, DINN! has thought that the best solution is the inclusion of digital screens outside the store that allow the customer to order their ice cream without difficulty or long waitings.
