DINN! has entered a new phase of collaboration with Forte, one of the leading banking groups in Kazakhstan.
Over ten years ago, we designed its brand identity, crafted the customer experience, and developed the interior design
for its first retail and business branches.
This year, the team answered the request to redesign Forte’s brand identity, with a strong focus on digital touchpoints
—now central to the customer experience— and a renewed awareness of its brand and cultural context.
The dawn becomes a symbolic and visual concept, conveying the brand’s new values: trust and commitment to a better future that starts now.
The rising, clean lines of the new logo and the tones of the first colors of dawn shape the brand’s color palette, creating a contemporary, distinctive, and value-driven identity for Forte”.
The rebranding also extended to Forte’s sub-brands—Forte SOLO, Forte Premier, and Forte Business. We designed the brand architecture and a visual system based on color differentiation while maintaining consistency in brand elements”.
The new brand identity is now being launched through a digital and OOH communication campaign centered around the new tagline “Elevate your future,” promoting Forte’s renewed promise to its customers and an invitation to look beyond the horizon.
