Within today’s global landscape—defined by a ‘polycrisis’ of overlapping economic and geopolitical challenges, alongside digital overload and a loneliness epidemic—people are actively reshaping their habits and expectations toward brands.
To navigate this rapidly changing and challenging context, we launched DINN! Perspective: our strategic engine focused on uncovering what’s next. As a collective of strategists and designers, we are constantly rethinking space for this new era.
Our insights reveal that, in a landscape of increasing competition for consumer attention, physical touchpoints have shifted their role within the marketing mix and throughout the entire customer journey
“In the last year, 77% of young consumers have planned trips with the primary goal of visiting a brand’s physical space or store in person”
(The Harris Poll 2026).
D! POV 2026 is the strategic report by D! Perspective on the new role of physical touchpoints as powerful marketing assets acting as a media platform for brands.
Through the report, the most relevant global consumer insights are translated into fundamental drivers to design future retail environments, providing a guide for brands looking to create meaningful places that deliver true value to people.
Key Takeaways:
