Human to Human Branch

Human to Human Branch

DINN! has designed the brand new concept for the CrediaBank, born from the merging of Attica Bank and Pancreta Bank: the New Experience flagship branch on Skoufa Street, in Kolonaki Square in Athens, Greece, introducing a new, innovative banking model that is inspired, forward-thinking, and centered around people.

The Bank will cover a huge free competitive market positioning in Greek market , around the concept of being a bank driven by a human and peer to peer approach with the customer.

The customer core targets are Individuals (affluent) and SMEs, with the promise is to unlock the growth potential (both for individuals and SMEs) with a personalized approach focused on specific needs and values.

This new branch concept is part of CrediaBank’s broader transformation and reflects its vision in practice.

It’s an upgraded experience, accessible to everyone, prioritizing personalized customer interaction, a human-centered approach, and smart use of technology. The new model complements CrediaBank’s existing people-first approach: open doors without appointments, teller services available all day, and immediate assistance at any time.

The design of the new branches promotes eye-level interactions between bank staff and customers, creating a welcoming environment of cooperation and empathy.

Traditional layout reversion

As CrediaBank focuses on people, what clients experience first are always other people (staff) rather than machines and operational touchpoints.
Staff don’t work in the back office but instead live and animate the space dedicated to the client.
People and dialogue always come first.
Machines and operational touchpoints have a secondary level of relevance and place inside the space.

Proactive side-by-side model

Staff and clients have a new kind of interaction: not a one-to-one approach, but a side-by-side relationship.
Staff are asked to be proactive, dynamic, and flexible in order to promptly respond to customer needs as the representation of the new bank’s way of interacting with people.

No-barrier system

The layout and touchpoints are few and simple, designed to easily engage people by facilitating their interaction with the bank and making their experience clear, easy, and smooth.
These branches include various spaces and facilities to meet different needs—automated digital service points, meeting rooms for private consultations, comfortable seating, low dividers, and warm, vibrant colors to enhance the feeling of hospitality.

The design unfolds within a neutral and luminous architectural shell, conceived as a flexible container for several consultation pods. These areas have been carefully designed as intimate spaces to foster dialogue and ensure confidentiality.

A material and chromatic dialogue defines the entire environment: the ambient luminescence of the shell is contrasted by a dark, warm timber essence, strategically employed to accentuate specific experiential focal points.
The areas dedicated to interaction feature a custom integrated seating system and vertical screening elements, ensuring ergonomic comfort and an appropriate level of visual and acoustic privacy.

The machine area emerges as an autonomous volume—a “box-in-a-box”—entirely clad in the same wood. This volume creates a distinct visual and material break, identifying a separate phase of the customer journey. A saturated green portal defines its threshold, acting as a visual cue.

Finally, the inclusion of light ceramic cladding on select vertical surfaces introduces a tactile texture that shifts the ambiance toward a hospitality concept, lending the space a welcoming and convivial character.