Massimo Fabbro, our Co-Founder & Chairman, together with Anna Lisa Balestra, Head of People & Change Management in SCS Consulting, deepened and shared their visions about new human-driven design formats and banking customer experiences in order to integrate the high-tech dimension into a new “humanistic” approach.
In this dedicated article (Italian Language), written by Bancaforte after our participation at Human Marketing Session inside ABI #IlCliente event, you can find the full interview about the four moves of Phygital Banking market:
https://bancaforte.it/articolo/le-4-mosse-del-phygital-banking-RB99769p
