The brand new Telecommunication store by Virgin Mobile KSA by Beyond One recently opened in Riadh, with Sir Richard Branson himself attending the opening!
A first pilot opening for the concept we designed, envisioning a new way to introduce the clients to all the Virgin Mobile products and services, with different and distinctive approach.
Here a couple of shots from the opening.
Yesterday we introduced our new retail experience in the Kingdom designed to bring our brand closer to our customers and make every interaction more human, simple, and engaging.
This space goes beyond a traditional store. It reflects how we want customers to experience our brand: accessible, bold, and built around their needs.
This is just the beginning as we continue to rethink retail and create experiences that truly connect with people across the Kingdom.
Zaid Ibrahim
Chief Commercial Officer | Beyond One KSA | Telecom | Fintech
We’re starting the year off strong in MEA with Sir Richard Branson launching our first Virgin Mobile flagship store in Riyadh! It was an extremely proud moment at the opening with our Beyond One KSA team. This milestone raises the bar for what premium retail and customer experience can look like in our region and Beyond ONE is setting that bar.
This store takes Virgin Mobile beyond the traditional prepaid space and into a new segment, reaching higher-end customers with tailored services and a more personal connection. The space is designed as an experience center that brings our digital vision to life and introduces a completely new way of communicating with our customers. This is Virgin Mobile embedded in the community, bold, human, and creating the kind of experiences that move our vision forward.
I also want to thank all the teams that came together to make this happen. Congratulations to everyone involved in making this happen.
Hani ELKukhun
Chief Executive Officer MEA @ Beyond One | Board Member
