Terme di Comano is a historic thermal destination renowned for dermatological care and well-being, between Garda Lake and Dolomiti Region.
Our intervention aimed to develop a new brand positioning strategy and redesign the entire customer experience, establishing Terme di Comano as a premier destination, offering a holistic well-being journey that combines thermal treatments, high-level hospitality, wellness experiences, and cutting-edge skincare products.
From defining the value proposition to creating specific customer journeys and modular offerings, the project sparked a deep internal cultural and organizational transformation.
The result? A more integrated offering, interconnected internal processes, and a fresh approach to training—because every significant change always begins from within.
We have chosen to embark on a journey of transformation that begins with a strong idea: our distinctive value deserves to be expressed with clarity, consistency, and vision.
This project marks an important evolution for Terme di Comano, allowing us to strengthen our identity while also facing the future with new, more conscious, and more integrated tools.
The repositioning of Terme di Comano was born from the need to enhance what has always made us unique: thermal water with extraordinary soothing, detoxifying, and regenerating properties; a scientific vision of wellness; and a method that integrates nature, hospitality, and innovation.
It has been a journey of listening and co-creation that has allowed us to express our deeper identity with greater coherence, giving new strength to our vision of health and authentic well-being.
This collaboration project provided valuable insights into our company’s identity, potential, and strategic objectives. Dinn!’s approach significantly boosted our quality standards and helped us achieve measurable improvements. Ad maiora!
