Italy, 2018


A brand new product designed to organize meds during travel and for personal needs, designed in partnership with Apoteca Natura.




The project was born in collaboration with the management of FARMACIE APOTECA NATURA  to develop  design products custom made that reflect and strengthen  values  brand, nature and science together for a better world. The business innovation idea  that DINN! has proposed to FARMACIE APOTECA NATURA consists in introducing custom made complementary products to  the products  APOTECA NATURA , to enlarge the brand experience in the store  and then   business results.




The pharm organizers are distributed in retail pharmacies  APOTECA NATURA  in Florence, and next future can  be distributed in the rest of the network.


The first product is the pharm organizer. The product gets inspiration from people need to organize medicines, syrups, supplements of FARMACIE APOTECA NATURA for travelers.. It’s quite different from similar travel products, because of it’s aim specifically focused on meds: it’s a sort of travel pharmacy!


— Technical points: thermoformed shock protecting box for medicine, double zip for easy opening, removable round pill case with Velcro strap and clasp, removable rectangular liquid case with Velcro strap, silver thermic case inside.

Massimo Fabbro, Chairman of  DINN!, says:

“ Pharm Organizer is a new step in the positive and innovative partnership between APOTECA  NATURA and DINN!. I  personally consider this project an important point for DINN! into consumer product design business, alongside other products we made in furniture sector or technology”