Nike, the American multinational corporation, needed new stimuli to diversify itself from other major competitors in the sportswear world and bring competitive advantages to its own business. It relied on DINN! to a full immersion journey among the latest innovations in the retail world.
A project about: Service Design
The retail world is changing dramatically. New digital retail business models are popping up every day by modifyng the way people shop and the offline retail experience. Nike needed to discover the latest trends into retail world.
Together with GDR, Global Design Resource, we realized a Nike Retail Inspiration Tour. A special Retail Safari thought to explore the latest Italian retail innovations and offer our client some insights from the smartest brands leading the way.
During our Retail Inspiration Tour, we looked at the changes in the retail market. We gave to our client the inspiration to define its own future strategy.
Marco De Carli, CEO at DINN!
To support our client being participatory and help it capture learnigs and take notes, we have provided it of brochures. We experienced different innovative retail spaces of Milan – such as banks, fashion stores, restaurants – and some of the latest digital trends at work to inspire Nike, and we give him new insights regarding the rapidly changing world of retail.
The Retail Safari, led by Marco De Carli, our CEO and Elena Prontera our Design Director, has been dynamic, interactive and analytical thanks to the passion and interest of Nike’s team, which is led by Lorenzo Moretti, VP/GM Western Europe DTC.
