STEFANO BORGOGNONI – Head of Business Development at SPARKASSE
Sparkasse – Cassa di Risparmio di Bolzano is one of the most prominent independent Saving Bank on Italy and the first one in Alto Adige\Südtirols region. “Since 165 years we safeguard the future of the territory”.
Stefano Borgognoni, Head of Business Development talks with Marco De Carli, DINN! co-founder and CEO, about branch innovation into a phygital scenario as part of “2CENTS: what’s now” format. We have been partners for the concept development of their network: http://www.dinndesign.com/client/sparkasse/
A quote from their exchange: “The branches are a fundamental asset to valorize: we think with different formats, focusing part of them for some specific target or with different services offered also by partners in a shop in shop model. That helps to change during the time the offering, transforming the physical space into a “media” to transmit contents and different experiences”.