Every good innovative project needs a good idea and its generation requires a mix of natural creative attitude, structured working processes and deep capability to listen. Creativity is the basement of design thinking, not just the result of a process. Ideas come if you are able to combine both creativity and rational approach. But no process can substitute creativity.
I experimented this approach to design innovation in more than 20 years on business, during which I built an international experience in retail design industry, especially in banking, tlc and food one.
I’m truly involved into a great personal challenge. Let DINN! become the most innovative design environment ever. Not easy, but not impossible. Just need to believe and I do.
What I like most is to invent concepts and stories. Writing is my tool to deliver ideas. I always write my business and design concepts. I also like writing novels and some of them has been published, for my great pleasure.
If we may have the chance to meet, probably we will finish talking about my wife Alessandra, the woman I love and who is the real source of all my inspirations. One more person complete my life, my son Gabriele. He’s a filmmaker and he lives in Los Angeles. If am I a fan of him?
Absolutely yes!
Meaning is what connects the dots between brillant design, technical proficiency and actual experiences and emotions. That’s why I am passionate about merging creativity and business through meaning, finding new ways for brands to create a connection with people, and vice versa.
Italian born and raised, I have lived in NY for over 10 years. With 16+ years experience in the design industry, my role is to connect DINN!’s creative universe with the US market, listening to client’s needs and dreams, and taking them through the journey that makes them reality.
I am motivated by curiosity, imagination and human connection.
What drives me? Seeing transformation in the clients’ business and improving their relationship with customers. I’m goal-oriented, resourceful and committed to bring to them innovative solutions and ideas. This is what I have been doing for more than 20 years across Asia Pacific, with the last three years focused on optimizing customer experience for numerous leading banks around the region. That's the expertise I bring to DINN!.
I’m a Singaporean as well as a global citizen travelling everywhere the business brings me. I enjoy soaking in diverse cultures, tasting different cuisines and meeting people from different countries.
Design conveys messages, satisfies wishes, triggers emotions. Everyday I work keeping all that in mind, trying to blend the elements together in the right doses in order to make good design.
This is what I do as an interior and product designer at DINN!
Concentrated and careless, lucid and dreamer, every antithesis is allowed when you tell about your own personality. Planning and dynamic is the way I face everything. I work on ideation, deepening and development of new design solutions for the Client architectural spaces, together with the strategic planning and design team.
Everything starts with a good story worth listening to.
You can read it between the lines of data and market reports, as well as listening to strangers chatting in a coffee shop.
Stories design lines between what we have been and what the future will hold for us, if we are willing to evolve.
As a strategist I hunt for these lines to design paths of evolution, as a marketer I believe good consumer insights, meaningful brand values and differentiating unique selling propositions are a good starting point for this journey.
I love bringing innovation, kindness and spreading a people driven approach in my team.
"For me, being able to create a memorable customer experience is the result of three variables: curiosity, creativity and analytical approach... but teamwork is what makes the difference!
Curiosity makes me always search for new insights, creativity drives me to not put limits on ideas, and the critical approach makes thoughts turn into ideas and solutions.
Books, sports and travel are like A, E and D, the easiest chords to make on the guitar, but still my favorites!"
I believe that "good design" should be able to balance functionality and aesthetics. My passion for spatial design constantly drives me to explore new ideas and innovative approaches to make spaces unique and engaging.
I bring my curiosity, my inspiration from the world and my twenty years of international and national experience in graphic and communication design to the new challenge DINN!. I have the passion to observe social and cultural trends, lifestyle, colours and materials in order to define new strategy, product and innovative services for our clients. I embrace the philosophy "LESS IS MORE". A search for a formal minimalism to reach with a removal work, in a process of continuous research and innovation of naturalness, often inspired by my son Damian.
DINN! offers me the opportunity to experiment, try and challenge myself. I am an extremely thoughtful person who pays a lot of attention to details. I am always ready to improve myself by learning and experimenting new things. I love reading, discovering new places between cities and mountains all around the world. New things scare me but at the same time intrigue me. I am a combination of emotionality and rationality to the nth degree
My work at DINN! is to find inspirations for interior design project, to suggest a details cure around at different concepts. Through my entrepreneurial experience in fashion design, I put in every project a sensibility for research of unusual mix between fabrics, colours and furniture and generally in every things concerns the styling and the fashion products. Major recent assignement include projects for Fortebank, Ooredoo, Cariparma, Solo and Cherubini.
I totally agree with the DINN! philosophy about that, in a world ever more complex, is necessary to find the essence of the things by a initial careful analitic approach and finally designing solutions with the object of simplify the people life.
I love watching movies, travelling in a big city, shopping, swimming and walking in a nature and have a fun days with my friends. I want to say special thank you from the bottom of my heart to my husband Massimo and my son Gabriele for give me a wonderful life time.
Millions saw the apple fall, but Newton was the one who asked why. Curiosity is the basis of my work and what makes it vibrant and dynamic every day. All this along with a good dose of order are my secrets to not lose myself in work and in my personal life. Next to DINN!, books, swimming-pool and my loved ones, inseparably joined to the conquest of energy and productivity.
I love art and design, so I decided to become a graphic designer. I work exploring, discovering and creating new directions in a visual world, in continuous change and evolution. I'm a passionate multidisciplinary designer with a huge interest in "contamination" between different styles and various artistic disciplines.
Curious listener, positive thinker and detail-lover, I face every problem as an opportunity to make things better!
I believe that innovation starts from a shared vision and that’s why I like working in a team and co-create new ideas. I'm passionate about studying companies and understand how to design unique and memorable experiences by analyzing changing scenarios.
Playing football has taught me that individual talent is useless without teamwork.
Traveling is teaching me that you always have to be ready to change your mind.
