As Creative Director and Partner in DINN!, after several years of passionate curiosity and work cases, I don’t like a specific professional etiquette in design fields, I prefer to approach each project (branding, service, interior or product…) as an exciting challenge with my team to find the correct key for an amazing project.
Design is indeed to find the correct path starting from point A to reach the goal in point B. Sometimes it is a straight line, sometimes it is a twisted one, and every time it is something different: for sure it’s never an easy path, but it is challenging and I enjoy every moment of it.
In nowadays design, we have to find several connections between points A, B, C…often a whole alphabet! Design is a powerful tool to build up innovative and functional connections opening new horizons.
My stronger passion is pretty close to my job, so I’m a lucky guy: I enjoy drawings and being creative, every time, everywhere: it’s always a doodle session, when possible focused on art projects or daydreaming.
As an inner value, I think the most worthwhile thing is to try to put happiness into the lives of others, so I have been in volunteerism for several years, in Italy and abroad thanks to Scoutism; my experience in Ethiopia with my wife, a pediatric doctor, has been the most important one.
We have two children, Gioele and Camilla, and they are already putting a lot of happiness and mess in our lives! I live in a small town in the woods under the mountains, so I strongly believe that the correct path is always the upward one.