From A to B to far, far away…
As Creative Director and Partner in DINN!, after several years of passionate curiosity and work cases, I don’t like specific professional etiquette in design fields, I prefer to approach each project (branding, service, interior or product…) as an exciting challenge with my team to find the correct path to find out an amazing project.
Design is indeed to find the correct path between from point A to reach the goals in point B. Sometimes it is a straight line, sometimes is a twisted one, every time is something different: for sure it’s never an easy path, but it is challenging and I enjoy every moment of it.
In nowadays design, we have to find several connections between point A, B, C…often a whole alphabet! Design is a powerful tool to build up innovative and functional connections opening new horizons.
FROM A(NDREA) TO B(ORSETTO)
My stronger passion is pretty close to my job, so I’m a lucky guy: I enjoy drawings and being creative, every time, everywhere: it’s always a doodle session, when possible focused in art projects or daydreaming.
As an inner value, I think the most worth-while thing is to try to put happiness into the lives of others, so I have been in volunteerism for several years, in Italy and worldwide thanks to scouting; my experience in Ethiopia with my wife, a pediatric doctor, has been the most important one.
We have two children, Gioele and Camilla, and they are already putting a lot of happiness and mess in our lives, so they are starting pretty well as my little trainees! I live in a small town in the woods under the mountains, so I strongly believe the correct path is always the upward one.