Marella, a brand that offers glamorous, contemporary and easy-to-wear fashion, part of Max Mara Fashion Group, appointed DINN! to completely redesign its physical stores.
The first Concept Store will open (tomorrow) in Bologna, in Piazza Maggiore, one of the city’s most heritage sites.
A new place, completely designed for the customer, with a disruptive experiential, brand, and design soul.
The new project has as its main mission the innovation of the customer experience, with an approach oriented towards the complete integration of physical location and digital touchpoints, rethinking it and affirming the retail identity of the Marella brand in a unique and distinctive interior design way.
Marco De Carli, Co-Founder & CEO