“Design Innovation is all about how to find a perfect merge between two strategic dimensions: the most rational combined with the intuitive and emotional one. This is why when we purchase a product, we enter into a shop or we live a workplace we react positively looking, with pleasure, at design around us.
Talking specifically about spaces (stores, workplaces, showrooms..), here design function is focused first on reinventing the experience people live inside the environment and, only after, then “color it” with beautiful objects.”
