DINN! amongst the most interesting firms interviewed by MIP – School of Management Politecnico di Milano, about our own design thinking process applied to business.
The scope is to map the different and most valuable design thinking approaches to success innovative business in different areas. DINN! has offered an insight of its tools and experiences supporting its clients to face challenging concepts, from digital experience to product, from service design to customer experience in retail.
Here on Il Sole 24 ore (italian link)
Here in free download after registration on osservatori.net
“The Design Thinking for Business Observatory kicks off in 2017 as a result of the increasing pervasiveness of this approach in a variety of application contexts: from management consulting to digital transformation, from digital experience design (UX/UI) to the development of new consumer experiences. Proof of the growing pervasiveness is in the many acquisitions of the last 5 years made by management consulting firms or by leading players operating in digital transformation design agency and study areas. This phenomenon shows the strategic value that is being attributed to Design Thinking methodologies, approaches, and tools as enablers of innovation processes.” MIP & Osservatori.net