BANK OF GEORGIA საქართველოს ბანკი A Co-Working Bank
DINN! FOR A NEW GEORGIAN BANK NETWORK TRANSFORMATION PROJECT
Bank of Georgia appointed DINN! to redesign the entire company network for all the segments (Affluent, Private and Retail) to strengthen the market share and become market leader with a distinctive brand architecture and touchpoints.
Bank of Georgia საქართველოს ბანკი, situated at the juncture of Western Asia and Eastern Europe, is the leading bank of the whole Country. This strong presence is based on total assets (with a 33.5 % market share), total loans (with a 32.7% market share) and total deposits (with a 32.2% market share). Trusted and respected, Bank of Georgia is able to create and push innovation in banking market. The bank offers a broad range of corporate and retail banking, investment management, and wealth and life insurance services to its customers.
After SOLO success, Bank of Georgia was looking to improve its presence into the mass market offering a better and focused service to the clients: a step by step process, starting from a classic transaction approach to an added value consultancy to the bank clients, balancing the ongoing need of transactions.
“The new service model of Bank of Georgia breaks the existing stereotype of the banking sector, and demonstrates that more communication with the bank can be much more beneficial for a customer, moreover, a customer gets exactly those products and services that it needs”, said the Chief Executive of Bank of Georgia, Kakha Kiknavelidze.
The hashtag of the bank launch is #მეტიურთიერთობა (#morerelationship) to finally express, also in the physical touchpoint, the already existing attention to people life: the initial feedback from the customers is huge as on social medias there are thousands of positive comments about the change and a continuous request to transform the whole retail branches in this way.
Stay tuned for the official internationa launch!