Piraeus Bank, a Greek multinational financial services company, applied a downsizing strategy for its branches network.
Instead of simply cutting back the spoke branches, PiraeusBank aimed to rethink the existing format and maximize the value of bank spaces for customers. DINN! was involved to innovate the branch experience and envisioning a new, future-proof way of banking.
DINN has defined the ecosystem of 3 formats to support Piraeus Bank in innovating its branch experience for the whole national network
WHEN LESS IS
Fewer branches: downsizing has become a go-to strategy due to the digitalization of banking
Fewer roles: Piraeus Bank created a new role – Universal banker – to substitute all the roles of a traditional branch.
Fewer constraints: customers expect a more informal, flexible, and personalized way to interact with brands.
More humanity: in a digital world, Piraeus Bank aimed to prioritize advisory, warmth, and human interaction.
For Piraeus Bank, we created a space that radically simplifies the traditional banking experience and invites new behaviors (of customers and employees alike) to advance a new way of banking. DINN! elaborated the Casual Dining Landscape: a modern, informal, customer-centric bank space that guides and enriches human interaction.
Combined with the bank’s efforts to reduce waiting time, go paperless, and streamline customer-facing processes with technology, the Casual Dining
concept changes the way people use the space. It others a place that is centered around the customer instead of banking operations, making advisory activities human and effortless. DINN! had applied a “warm technology” approach: using digital touchpoints to enrich
human interactions, not substitute them.
The Casual Dining Landscape concept transforms a bank branch into a space where people can feel at home
and be free to explore. The tone of voice of the space is welcoming, warm, and friendly, encouraging dialogue – much like a casual dining spot.
A NEW IDEA OF STORE
From rigidly confined zones to free flow:
the layout is designed to allow customers to move freely between the areas,
accessing advisory or self-service touchpoints based on their needs
at each moment. This approach offers ample personalization and
possibilities and the right level of support for each customer category.