Defined as “the most Innovative Company of the 2015” in the MEA region, Ooredoo is ready for a new challenge with DINN!. To align the new stores design and customer experience to its identity.
A project about: Service Design, Interior & Architectural Design, Engineering
The telecommunication sector is radically changing from a common product-focused scenario to a service-oriented customers one, in order to build a solid relationship with clients. It needs to deeply renew its products, services, places and the way to interact with its clients – in Italy as well as abroad.
The Majalis and the Oasis are the two metaphors of innovation for Ooredoo new stores design. Creating a new landscape, the technology is fully integrated whithin the spaces, but it doesn’t dominate the customer experience. The relationship and the dialogue are the main features.
The result will be a place where people can relax themselves and have a good conversation while they are exploring Ooredoo products.
Elena Prontera, Design Director at DINN!
The new Ooredoo stores will have a warm landscape able to welcome clients in a relaxed and inspiring way. The consultancy will take place around the walls sitting on comfortable sofas, just like in the majalis, where guests – usually male – are received and entertained around the walls, where they could comfortably sit.
At the center of Ooredoo stores, people will discover all Ooredoo services and products in a easy, accessible and understandable way. Just like in the oasis, where you can find the coveted water source.
To deliver a creative customer service project, the new concept is guided by Ooredoo vision of enriching people’s lives and stimulating human growth by leveraging communications to help people achieve their full potential.
Baseline Architects, DINN! local partner in Kuwait