Bank of Georgia briefed DINN! about their goals to steady the client base in the country, improving and increasing their foreign markets from Russia to Turkey, from Israel to Europe, with the goal to expand their presence in the region, middle east and Europe.
The country is in a fast pace growth process, not easy for sure, but very intriguing: a smooth and quick bureaucracy with a suitable tax regime and a whole world of investment opportunities. From tourism as a four-season destination to industry, from real estate to the wine market with the valuable asset being a crucial middle touchpoint in the ancient but also nowadays strategic Silk Road.
The bank, with DINN! as partner, started a process to redefine its brand values, applying this new proposition to different touchpoints within the overall customer experience.
DINN! has covered this assessment with the brand positioning definition and the related storytelling, designing the new visual identity and its application on the digital side, the retail experience and the interior design for the flagship with the technical support and development by BUILT, a part of DINN! group.
The overall idea was to create a captivating storytelling of the country as an entering point to understand the bank values and the opportunities offered, pushing this unique asset of distinctiveness in front of the competitors from all over the world.
THE GREAT OPENING
The evening has been the moment to launch the concept starting from the physical touchpoint of the branch. A delightful evening to toast to this new concept with the board of the bank, clients, partners and personalities. The location has been completely renewed with a very respectful work, enriched and transformed with the correct situations and elements to develop the business relationship, with a HNWI target obviously wealthy and not easy to impress.
The office resides in a historic 19th century building, which originally used to house the First Credit Society of Georgia and is considered to be the first residence of a local banking institution.
Soon we’ll show off the complete concept, a celebration of the Georgian heritage translated in different brand touchpoints of the bank